1 in 100 people in Italy has coeliac disease.
18% of adults buy or eat food products that are officially "gluten free".
30% of the population carries the genes that make us vulnerable to coeliac disease.
USA: the annual growth rate for gluten-free food in the United States is 20%.
USA and UK: 65% of consumers eat gluten-free food because they think that it is healthier.
UK: 13% of the UK population say that they avoid gluten - this is the highest percentage in Europe.
Italy and France: the annual growth rate stands at 30%.
1 in 10 consumers in European markets choose gluten-free products.