news

news|28/06/2018

Social media for gelato parlours

Can social media marketing genuinely boost business for gelato parlours? How can stepping up online interaction help to increase offline sales?

When drawing up the framework for a social media editorial calendar, it is always a good idea to start by considering the existing business activities. Online and offline communication are not two separate things. They should be integrated with each other as smoothly as possible. A digital strategy will only be effective if it brings tangible results, in the form of a genuine increase in customers and sales.

We are living in an increasingly connected world and it is essential for small businesses - including gelato parlours - to communicate and get people talking about them, their products and their service.

First and foremost, the world of social media is a big online showcase. It can play an important role in spreading the word about your businesses. You can use it to:

  • Promote your products and attract new customers to your gelato parlours.
  • Highlight the benefits of your service.
  • Pique people’s curiosity by offering a look at the work behind the scenes.
  • Show how enthusiastic your staff are about what they do.
  • Strengthen your brand image thanks to the positive reviews left by customers.

For example, the owners of a gelato parlour might choose the flavours from the All Natural line and opt to specialize in products that are free of artificial flavourings and preservatives. Publishing posts in which they discuss the reasons for this choice and the benefits of their products is bound to help build up more interest in their business.

In addition, unlike most traditional approaches, advertising on social media is multi-directional rather than unidirectional. Instead of simply spouting self-referential monologues, on digital platforms shops can engage in dialogue with their customers and suppliers. By showing their human side, companies can build up loyalty among fans in a process that will make them into new customers.

Direct communication is important, especially if it exclusively targets an audience that is extremely interested in it. Digital marketing can help to raise the profile of your business while also offering you the opportunity to select the target audience for your content with great precision. Targeting specific groups - with interests that are in keeping with your business - with your advertising campaigns is the best way to get maximum returns from your investments in terms of user engagement.

For instance, if you decide to add products from the Gluten Free line to the range in your gelato parlour, you are bound to get better results if you show related content to people who are interested in the topic than if you simply present them to the general public as a whole.

Last but not least, it is possible to measure the effectiveness of digital tools extremely accurately, so you can make more of an informed choice about advertising investments than you can with traditional channels of communication. By selecting the most profitable approaches, you can ensure that you do not waste money and take an increasingly optimized approach to your campaigns.

Are you ready to try out the endless opportunities that social media marketing can offer your business? Your potential users await you. Start interacting with them.