Market trends
REDISCOVERING
AUTHENTICITY
CONSUMERS LOOK FOR NATURAL AND AUTHENTICITY
We are looking at the global phenomenon of consumers looking backward, towards simple ingredients and more authentic foods.
Everywhere consumers are more conscious and aware of their choices when it comes to purchasing, with a large majority giving priority to authenticity.
58%
Globally 58% of consumers declare to look for larger selection of All Natural products.
“Global Ingredient and Out-of-Home Dining Trends Report”, The Nielsen Company, 2016.
THE VALUE OF
A CLEAN LABEL
CUSTOMERS WISH TO BE INFORMED
For many years Prodotti Stella has embraced the principles of “clean label”, offering a growing selection of products, high in quality but without artificial ingredients. All Natural ingredients follow the clean label philosophy, giving an authentic, transparent and natural choice to artisanal gelato makers.
73%
73% of consumers want to know the nutritional facts of the food they purchase
“Global Ingredient and Out-of-Home Dining Trends Report”, The Nielsen Company, 2016.
NATURAL?
YES, PLEASE
WHEN IT COMES TO FOOD HEALTH IS A GROWING CONCERN
It has never been seen before such an global awareness of the consequences of food on our health. Consumers everywhere are more proactive towards health and illness prevention, committing to follow certain nutrition guidelines and avoiding food considered to be harmful.
69%
69% of consumers think that food without any artificial ingredients is healthier.
“Global Ingredient and Out-of-Home Dining Trends Report”, The Nielsen Company, 2016.
MARKET
OPPORTUNITIES
NATURAL ALSO MEANS A TASTY OPPORTUNITY TO DO BUSINESS
Nowadays the global food market presents great opportunities not just to satisfy the restrictions coming from food intolerances, allergens or other food related limitations. In fact It is widely uncovered the global and strong request for conscious and healthy consumption, choosing quality over quantity.
39%
Globally 39% of consumers is willing to pay a premium price for All Natural products.
“Global Health and Wellness Report”, The Nielsen Company, 2015.
GELATO
IS ALWAYS
A PLEASURE
CONSUMERS LOVE TO INDULGE
As previously stated, consumers are more conscious and aware of the health effects of their food purchases, but this doesn’t mean that food is perceived just as a remedy. Quite the opposite, there are in fact chances and opportunities to taste and appreciate the pleasure of real food. After all Gelato is considered one of the most desired foods among any age.
+9%
global growth of the gelato market between 2011 and 2014.
“China replaces US as world’s largest ice cream market”, 2016 Mintel Group Ltd, 2016.